“pinky signet ring”) are increasing in search volume and have low competition (perfect for a small business). “Mens”, “gold”, “custom”, “pinky”, and “silver” are niches within the signet ring trend. This trend emerged last year but search volumes are still growing going into 2023. “Initial necklace” is the most popular, however, it is a more competitive term.Īstrology signs also fall under the “personalized” jewelry trend, so “personalized” is open to interpretation. My keyword research showed that “initial” rings, bracelets, earrings, and necklaces are increasing in demand. Trend lists suggest “personalized jewelry” will be hot this year. A few of the more popular macramé products are: Pearls are also on several 2023 jewelry trend lists. Consumers are still searching for pearl headbands, hairpins, earrings, necklaces, rings, bags, etc. Not a new trend, but one that continues to go strong into 2023. We saw this trend emerge last year and butterflies continue to be a popular object worked into a variety of products. “Unicorn” still has a high search volume, but not as high as “butterfly”. Reduce the quantity but improve the quality share content that’s truly useful to your target market.įinally, something is taking over the unicorn trend. Don’t post to Facebook/Instagram/TikTok for the sake of posting. This may seem like bad news for small businesses trying to market their products, but it’s an opportunity to focus on valuable and meaningful content. Social media breaks and unplugging from technology are becoming more common as people understand how harmful mindless online scrolling can be to their mental health.
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